brand Case study
Ashley Erin West Transformation
Ashley Erin West is a Photographer based in Nashville, TN devoted to celebrating the remarkable years of early motherhood. She serves other moms and families by providing a high-touch, artistic approach to photography and tangible keepsakes worth cherishing for generations.
Ashley's old brand and website did not align with the artistry and quality of her photography.
the problem
The DIY design was underwhelming and the messaging was vague. From logo to fonts to colors to layout to the overall aesthetic, Ashley just knew it wasn't cutting it. The branding neither matched her skills and passion for her craft, nor did it stand out as a go-to expert in her line of work.
As I got to know Ashley and researched the market, we developed clearer messaging to communicate what she offers. The final logo suite was completely custom-designed with ornate symbols representing different aspects of motherhood. The brand is a balance of bohemian, earthy, and vintage styles that fall right inline with Ashley's photography style.
We designed an intricate identity to showcase the heirloom-quality of her work.
the solution
The result
A makeshift brand became a one-of-a-kind visual identity.
After the rebranding process, Ashley finally felt confident in how her elevated branding is representing her high-touch photography services. She no longer needs to second-guess how people are perceiving the unique value she brings to the table.
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"I was extremely impressed with Kristina’s depth of questioning and her genuine interest in all the nooks and crannies of my business. I felt like she really understood me and my work and where my brand aesthetic and messaging needed to go... I genuinely feel like this branding finally reflects my work and is so up-leveled, it finally commands my pricing model."
"This branding finally reflects my work."
