You have the expertise, the experience, the personality, the proof. But if you’re still relying on personal relationships and word-of-mouth referrals to vouch for you behind the scenes, you’re operating in secret...
And best-kept secrets don’t build sought-after brands. They're hidden gems.
Becoming a well-known brand identity takes radical self-discovery, and fully committing to showcasing what you have that they don’t.
But only you have the innate qualities that’ll make your brand widely recognizable.
Anyone can get a logo design that looks “professional"...
With custom branding, DIY brand education, and graphic design support for service-based businesses and personal brands
hiding
of
out
get your brand
I've helped 50+ businesses across 20+ different industries build signature identities as interesting and intentional as the humans who run them.
Whether you hire my creative brand design services or DIY it with me, my branding process extracts the hidden gems within you, so your business can become better known for what’s already brilliant about you.
People-centered brands are my muse.
My reputation in the creative online business space is built on entertaining my most outside-the-box ideas. It’s not just skill, or talent, or practice—it’s audacity grounded in strategic creative direction that makes your brand more fun to connect with.
Part brand designer, part DIY educator, full-time explorer of what creativity can look like in entrepreneurship
I'm Kristina
case studies
client & student
These brands are getting recognized for more
Artist & Youtuber
samantha boyer
"I knew that the branding would help my sales, but I didn't expect it to give me more confidence to actually do the selling! You've seriously changed the course of my business. So grateful for you."
"Before working with you, it took me way too long to design things. This was the first marketing email I've ever sent that felt natural!"
custom client
wildwave podcasting
angelina gurrola
"From the start, Kristina's support has been massively validating... Her perspective and support have given me space to grow creatively and grow in CONFIDENCE in my own vision, something that I have been able to apply to every aspect of my business, not just my branding."
"Brand Ed is the only place I've felt proud of being a DIY-er, and not seen it as a liability, or a phase of business to get past as quickly as possible."
diy student
hello lemon, social media strategist
Michelle Ong
"But because she genuinely makes you feel taken care of as a client from start to end. Kristina has a brilliant way of listening to you and turning all of that feedback into something visually compelling, while explaining every step of her thought process clearly so you feel informed. HIGHLY recommend."
"I'm so glad I chose Kristina for this project, not only because I know she puts 200% thought into her work..."
custom client
Creative director, coach, podcaster
eugenia woo
"I love it, I'm having so much fun. It's way more than colors and logos. It's getting a deep understanding of your brand. The lesson on Emotional Impression was 12/10 and it transformed the way I approach visual choices for my brand."
"It's like going on a marriage retreat with your brand and discovering all these new things you never knew, and coming back more in love than ever."
diy student
tidal & Co, operations & Ads
brogan Benner
"Even when I felt like I wasn't fully articulating anything that made sense. The brand we created feels like a reflection of where I am now and what I want my business to represent moving forward."
"Such an exciting and expansive experience. From start to finish, I felt completely held by someone who truly understood me and my vision..."
custom client
The Passions collective, Client XP
Fran Rescigno
"I feel SO confident in the Creative Direction of my new branding (and so proud that *I* am the one that came up with it!).... This was truly one of the best investments I've ever made for my business!"
"Brand Ed was such a comprehensive course, without feeling overwhelming, which was hugely important for my ADHD brain to actually complete it!"
diy student
zest full coaching
Sara noble
"The process also gave me crystal clear clarity about who I am as a coach, who I serve, and what makes me magical to work with. I felt supported and truly seen at every step of the process. Kristina is a genius at what she does. I'm so glad I took this leap and put my brand in such talented hands!!!"
"ECSTATIC!...it truly all feels like you've captured the version of me that isn't afraid to walk her talk."
custom client
mew photo, Brand photographer
morgan Wright
"You get to build your own brand with the help of an experienced brand designer who encourages your natural creativity and style. Each lesson teaches you exactly what you need to know about building your brand from scratch- straight to the point without hours of unnecessary fluff."
"Brand Ed is the ultimate option for anyone who loves being hands on in growing their business."
diy student
WHAT clients and students LOVED ABOUT THE PROCEsS...
I made this branding in Canva
Brand Ed is a course and mentorship program made for non-designer entrepreneurs who'd rather learn to lead their own creative vision, and save thousands doing it yourself—using accessible tools, like Canva.
Would you rather be independent with your own DIY branding? More power to you!
When you have branding that’s unmistakably yours, it unifies your marketing and shows you’re clearly someone who walks your talk. This contagious confidence reassures your people that your experience is the one they want.
We want to know you, not just the work you do. The right branding helps us see that.
Misrepresented by your branding? (or lack thereof?)
Explore the four unique advantages your brand has to offer, so you can uncover creative ideas that transcend trends and stand out in your industry.
Discover your brand's best strengths
freE quiz